The course aims to analyze some recent topics and emerging trends in the management and marketing fields. The course provides a focus on topics that are currently relevant for companies that compete worldwide in an ever-changing and challenging environment.

Emphasis is placed on the management of marketing communications in the digital age and how companies from various sectors build an integrated marketing communications and exploit digital and technology trends, including the strategic use of social media and other digital marketing tools.

Anno accademico: 2021-2022
Semestre / Annualità: Primo Semestre