Course: B028797 (B105) - MODULO: MARKET RESEARCH AND DATA ANALYSIS-MOD.I (CURRICULUM: MARKETING - B73) 2019-2020

Section outline

Select section General

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General

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- Select activity Annunci
  
  Annunci Forum
Select section Overview del corso

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Overview del corso
- Select activity Overview del corso
  
  Overview del corso File
Select section Introduction to marketing research

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Introduction to marketing research
- Select activity Introduction to marketing research
  
  Introduction to marketing research File
Select section Defining the marketing research problem and developing a research approach

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Defining the marketing research problem and developing a research approach
- Select activity Research problem and research approach
  
  Research problem and research approach File
Select section Research Design

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Research Design
- Select activity Research Design
  
  Research Design File
Select section Secondary Data

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Secondary Data
- Select activity Secondary Data
  
  Secondary Data File
Select section Qualitative Market Research

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Qualitative Market Research
- Select activity Qualitative Market Research
  
  Qualitative Market Research File
Select section Focus Group

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Focus Group
- Select activity Focus Group
  
  Focus Group File
Select section In-depth Interview

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In-depth Interview
- Select activity In depth-interview
  
  In depth-interview File
Select section Ricerca OPD

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Ricerca OPD
- Select activity Prot_Inter_Profondità
  
  Prot_Inter_Profondità File
- Select activity Protocolli di intervista
  
  Protocolli di intervista File
Select section Il questionario

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Il questionario
- Select activity Il questionario
  
  Il questionario File
Select section Scale di misurazione

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Scale di misurazione
- Select activity Scale di misurazione
  
  Scale di misurazione File
Select section Tipologie di survey

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Tipologie di survey
- Select activity Tipologie di survey
  
  Tipologie di survey File
Select section Netnografia

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Netnografia
- Select activity Netnografia
  
  Netnografia File
Select section Text-mining

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Text-mining
- Select activity Text-mining
  
  Text-mining File
Select section Analisi dei dati qualitati

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Analisi dei dati qualitati
- Select activity Analisi del dato qualitativo
  
  Analisi del dato qualitativo File
Select section Presentazione ricerca - modello di riferimento

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Presentazione ricerca - modello di riferimento
- Select activity Presentazione ricerca
  
  Presentazione ricerca File