Topic outline

• General

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    Annunci Forum

• Overview del corso
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    Overview del corso File

• Introduction to marketing research
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    Introduction to marketing research File

• Defining the marketing research problem and developing a research approach
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    Research problem and research approach File

• Research Design
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    Research Design File

• Secondary Data
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    Secondary Data File

• Qualitative Market Research
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    Qualitative Market Research File

• Focus Group
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    Focus Group File

• In-depth Interview
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    In depth-interview File

• Ricerca OPD
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    Prot_Inter_Profondità File
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    Protocolli di intervista File

• Il questionario
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    Il questionario File

• Scale di misurazione
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    Scale di misurazione File

• Tipologie di survey
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    Tipologie di survey File

• Netnografia
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    Netnografia File

• Text-mining
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    Text-mining File

• Analisi dei dati qualitati
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    Analisi del dato qualitativo File

• Presentazione ricerca - modello di riferimento
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    Presentazione ricerca File