Assignment week 5
Assignment week 5
1) Pls revise the article on Marketing (Unit 6, p.51) and the questions we went through during the last lesson on our google doc (we will start next week's lesson with an activity asking and answering questions); check the key to exercises 2 and 3 on p.50 (under 'reading' - Marketing brands): ex. 2 - a=3, b=0, c=4, d=5, e=1, f=2; ex=3 - 1=T, 2=F, 3=F, 4=F, 5=T.
2) Read and study the article on CSR in the dispensa carefully and try and understand its main points and how it is connected to the article on Marketing U6. It is a rather complex text, so I think you need to spend some time on the article and use your critical thinking skills. I have created a google doc of the same CSR article in our google class folder with the key concepts highlighted to guide you through the text; also try to create a mindmap focusing on these key concepts. Then write as many questions as you can think of and be prepared to answer them in the next lesson.
3) Pls. think of examples of CSR, i.e. advertisements or TV commercials in which companies are trying "to project an image of social responsibility" (see last sentence of article in U6) and tell the class next lesson.
PS: I am posting the following article which I read in the Guardian yesterday regarding Nike and Adidas CSR issues in the Xinjiang province of China - I just thought it was interesting especially as we were talking about Nike in our last lesson
And another published today: