Cari corsiste e cari corsisti,

vi condivido i video della lezione del 27 marzo e alcune risorse relative alla lezione.

Lezione 1 parte 1

Lezione 1 parte 2

 Bibliografia di riferimento

Anichini, A (2010), Il testo digitale, Apogeo, Milano
Bush, V. (1945), As we may think, The Atlantic Monthly. Link: http://web.mit.edu/STS.035/www/PDFs/think.pdf
Communication Strategies Lab (2012), Realtà aumentate, Apogeo, Milano
Day, G. S., Moorman. C. (2010), Strategy from the Outside In: Profiting from Customer Value, McGraw Hill Professional
Cooper, A. (1998), The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity,
Sams
Manovich, L. (2001), The Language of New Media, MIT Press. Trad. it. Il linguaggio dei nuovi
media, Edizioni Olivares, Milano, 2002
Mayer-Schönberger V.; Cukier K. (2013), Big Data: A Revolution That Will Transform How We Live, Work and Think. John Murray, London.
Pollock, F.(1956),  Automazione,  Einaudi, Torino
Toschi, L. (2011), La comunicazione generativa, Apogeo, Milano

• Il sito web del Center for generative Communication: http://www.cfgc.unifi.it/
• Il bollettino dallo smart Working: https://www.scientiatqueusus.org/bollettino-1/
• Emarketer What Concerns Ad Buyers About Programmatic Advertising? https://www.emarketer.com/content/what-concerns-ad-buyers-about-programmatic-advertising
• Il Programmatic Advertising in Italia: Scenari Attuali e Trend Futuri https://www.iab.it/wp-content/uploads/2018/11/BTO-IAB-Programmatic-Advertising-Final-Report.pdf
• Programmatic Advertising: cos’è e come funziona https://www.ninjamarketing.it/2017/02/03/programmatic-advertising/
• 9 Ways That Technology Will Change Advertising in 2019 https://lbbonline.com/news/9-ways-that-technology-will-change-advertising-in-2019/