The course aims to analyze some innovative and recent topics of the management and marketing fields. Students will learn the major trends in streams such as big data, entrepreneurship and leadership, social media, and ethical consumption in the realm of Startups and SMEs. The focus is on how managers and marketers create socio-economic value, satisfy customers' needs and expectations, and exploit technology opportunities in the new digital era.

On completion of this course, students will:
• Gain an understanding of Startups and SMEs main issues and challenges in the new era
• Understand how new trends in management and marketing are impacting on many key aspects of companies, such as decision-making, organizational behavior, strategic marketing, and business ethics
• Learn how to formulate effective strategies aimed at companies' competitive advantage in the modern economic scenario