Course: B015773 (B105) - MARKETING STRATEGICO E COMUNICAZIONE (CURRICULUM: MARKETING - B73) 2019-2020

Section outline

Select section General

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General

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- Select activity Annunci
  
  Annunci Forum
Select section Overview modulo 3 cfu (Silvia Ranfagni)

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Overview modulo 3 cfu (Silvia Ranfagni)

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- Select activity Overview del modulo 3 cfu (Silvia Ranfagni)
  
  Overview del modulo 3 cfu (Silvia Ranfagni) File
- Select activity Programma - Studenti Prosmart
  
  Programma - Studenti Prosmart File
Select section Brands and branding

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Brands and branding
- Select activity Brands and branding
  
  Brands and branding File
Select section Brand Equity

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Brand Equity
- Select activity Customer-based brand equity (CBBE)
  
  Customer-based brand equity (CBBE) File
Select section Brand building

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Brand building
- Select activity Brand building
  
  Brand building File
Select section Brand elements

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Brand elements
- Select activity brand elements
  
  brand elements File
Select section Designing marketing programs to build brand identity

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Designing marketing programs to build brand identity
- Select activity Designing marketing programs to build brand identity
  
  Designing marketing programs to build brand identity File
Select section Branding online-seminario

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Branding online-seminario
- Select activity Branding online - seminario
  
  Branding online - seminario File
Select section Integrating marketing communication to build brand equity

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Integrating marketing communication to build brand equity
- Select activity Brand communication
  
  Brand communication File
Select section Concorrenza (1)

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Concorrenza (1)
- Select activity Concorrenza (1)
  
  Concorrenza (1) File
Select section Concorrenza (2)

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Concorrenza (2)
- Select activity Concorrenza (2)
  
  Concorrenza (2) File
Select section Concorrenza (3)

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Concorrenza (3)
- Select activity Concorrenza (3)
  
  Concorrenza (3) File