Topic outline

• General

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    Annunci Forum

• Overview modulo 3 cfu (Silvia Ranfagni)

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    Overview del modulo 3 cfu (Silvia Ranfagni) File
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    Programma - Studenti Prosmart File

• Brands and branding
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    Brands and branding File

• Brand Equity
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    Customer-based brand equity (CBBE) File

• Brand building
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    Brand building File

• Brand elements
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    brand elements File

• Designing marketing programs to build brand identity
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    Designing marketing programs to build brand identity File

• Branding online-seminario
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    Branding online - seminario File

• Integrating marketing communication to build brand equity
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    Brand communication File

• Concorrenza (1)
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    Concorrenza (1) File

• Concorrenza (2)
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    Concorrenza (2) File

• Concorrenza (3)
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    Concorrenza (3) File